SMM is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising.
We can create Business Profiles in mayor Social Media Platforms, (Facebook, Twitter, Pinterest, Google Plus, Google My Business, LinkedIn, etc). Even though we use Google Ads as a paid advertising form for some of our customers, we prefer to use Facebook Ads, simply because are cheaper and bring similar results.
Some Social Media Platforms work better than others depending on the industry. Some customers question the benefit of promoting their businesses in some social media outlets but is important to know that SMM creates Social Media Signals that are detected by Google. The most used Search Engine in the planet.
Social Media Signals refer to a webpage’s collective shares, likes and overall social media visibility as perceived by search engines. These activities contribute to a page’s organic search ranking and are seen as another form of citation, similar to backlinks.